Lack of transparency and trust.

Couples often hope for a planner who feels like a true advisor — someone who listens closely, understands their vision, and advocates for their needs. But when that connection falls short — whether due to a planner's competing priorities or vendor bias — it can lead to stress, misalignment, and a breakdown in the partnership couples deserve.

Comprehensive service truly isn’t comprehensive.

The scope of planning services is rarely standardized. Couples may invest in a “full-service” package only to discover gaps later: vision work, budget management, and vendor guidance may fall back on them without warning. Without clarity upfront, many find themselves managing major decisions without the expert support they expected.

Local doesn’t always mean personal.

While many planners offer deep knowledge of local venues and vendors, their expertise often stays within a narrow network — or a familiar playbook of past events. This hyper-localized approach can restrict exploration, limiting the breadth of options presented to couples. Instead of discovering unique or more fitting alternatives, couples are often guided toward what’s already been done — resulting in fewer tailored solutions and missed opportunities to create something truly reflective of them.

Information without clarity.

In the wedding industry, vendors and planners often hold more knowledge than the couples they serve — from pricing norms to behind-the-scenes logistics. This information asymmetry can leave couples in the dark, struggling to evaluate options or understand the true value of what they’re being offered. At the same time, couples face a flood of conflicting advice — from online resources to well-meaning friends — yet still lack the strategic clarity to move forward confidently. Without access to the why behind decisions, they’re left making choices with limited context, unsure if they’re asking the right questions or getting the full picture.